Swedish packaging company Yangi has broken through the hard packaging technology of recyclable cellulose and won the favor of Chanel and Voith for investment!
Yangi, a Swedish packaging startup, recently announced that it was invested by French luxury brand Chanel (Chanel) and German Voith Group (Voith Group). The three parties signed the relevant agreement in December 2022.
Yangi invented a breakthrough new technology - recyclable cellulose hard packaging. Based on the principle of "dry forming", only one production line is needed to realize the direct transformation from cellulose pulp to 3D molding packaging. This solution with lower cost and higher resource utilization has the potential to replace hard plastic on a large scale.
As Yangi's production process does not require water and requires less energy consumption to reduce energy consumption by 75%, the carbon dioxide emissions are minimized. Its packaging can be applied to cosmetics, beauty products, fresh food, take-out, consumer goods, etc.
Mars Wrigley China's first packaging containing 100% rPET went on the market recently. Recently, Mars Wrigley China launched the first product packaging containing 100% rPET in the Chinese market after the next iteration of packaging sustainable upgrading.
--Crispy rice 216g bowl chocolate product packaging. From the visual and tactile point of view, there is almost no difference between the new bowl lid and the old bowl lid. Consumers can buy 100% rPET bowl lid packaging products, enjoy the sweet and contribute to the low-carbon green earth. RPET produced by recycling can reduce the consumption of energy and oil resources, reduce plastic and carbon. It is predicted that the new bowl lid packaging can reduce the use of 36 tons of raw plastic every year. This is another attempt of Mars Wrigley in sustainable packaging innovation, and also provides new application ideas for recycling of renewable resources.
Mars Wrigley has continued to invest in advocating circular economy to support the improvement and development of the whole chain of packaging recycling. In 2022, Mars China and relevant parties in the industry jointly launched the "soft plastic rebirth" project to promote the establishment of China's plastic flexible packaging full-chain recycling system. The goal of "soft plastic rebirth" is to start work in 11 pilot cities by the end of 2023, recycling 5000 tons of waste plastic flexible packaging. Through "soft plastic rebirth", Mars Arrow hopes to let more people see the potential of soft plastic recycling, and the recycled plastic flexible packaging will also greatly save resources and energy.
It is worth mentioning that after the launch of the first rPET containing package of crispy rice, Mars Wrigley China plans to promote the application of rPET materials to its products such as Snickers and M&M's in 2023, with the goal of reducing the use of 300 tons of raw plastic annually.
The new materials are more environmentally friendly. In order to further promote the group's goal of recycling and recycling, the Royal Salute, a Scotch blend whisky brand owned by the Polyerga Group, has officially announced that its landmark product Royal Salute, the new bottle of 70CL, will be officially released in China. The new coated glass bottles will gradually replace the previous iconic ceramic wine bottles. This time, the Huanxin packaging adopts a lower energy-intensive production process, which will reduce the carbon footprint by more than 70% in its production process, and the glass material is also easier to recycle.
In fact, this is not the first appearance of the recycled packaging of Polygala. Pernod Ricard's brand Beverly Gold once launched a 100% recyclable wine bottle, using aluminum embossed bottle caps to replace traditional plastic bottle caps, saving more than 400 tons of plastic raw materials each year. In addition, its high-end champagne brand, Beautiful Time, has also launched an eco-design gift box. The natural fiber used in the gift box is all from the forest certified by the Forest Management Commission (FSC), which can be fully recycled and also easy to recycle. In addition, Absolute Vodka, a well-known Swedish vodka brand, has been working hard to increase the proportion of recyclable materials in transparent glass bottles, and has achieved the target of 50% four years in advance.
At the same time, at the end of last year, the recycling packaging of Polygala also appeared at the booth of the 5th China International Fair, and hundreds of empty Martell bottles were recycled. Through multiple complex processes, including cleaning, crushing, auxiliary materials, and firing, the final production of the bar desktop became the booth, effectively extending the "life cycle" of waste materials.
Recently, the world's second largest consumer tissue manufacturer, Essty, a Swedish hygiene and health company, has cooperated with Mondi and Dow Chemical to use recyclable packaging materials in its female care products, using renewable materials and post-consumer recyclable ingredients, and reducing the use of fossil raw materials.
Essity's former sanitary napkin packaging bag has been made of 50% renewable materials. Mondi has conducted extensive research and testing, and finally recommended a new solution, which is in line with Essity's packaging goal: strive to achieve 100% recyclability, and use 85% of biomass, renewable or recyclable materials in all packaging bags, of which 25%
It is recyclable plastic.
The new packaging materials have the same protection as the previous packaging materials, prevent the female care products from being damaged by moisture and light, have strong sealing performance, high printing quality, and maintain the attractiveness of Essity's European recognized brands (such as Bodyform, Libresse, Nana and Nuvenia) on the shelves.
Pentawards released the top ten packaging design trends in 2022-2023 International Packaging Design Award Pentawards released its 2022-2023 annual trend report. After reviewing 2000 entries from more than 60 countries on five continents, Pentawards team finally identified 10 key trends that will shape packaging design in the next year, and these trends will become an important guide to guide the current and future development of packaging design.
The rise of canning
As predicted by Pentawards' packaging design trend last year, traditional packaging has continued to rise in recent years. The reason may be the recyclability of the production materials, the cost saving in the transportation process, or just to stand out from the same kind of packaging and bring more freshness.
Packaging is product
The concept of sustainable development is no longer a trend, but has become a basic component of any packaging design process. In order to save space and avoid waste, more and more product packaging has become a key part of the product itself.
Consumer-led sustainable development
The personal care and beauty industry produces more than 120 billion packages worldwide every year, and brands and institutions have been looking for ways to reduce their impact. More and more brands begin to communicate with consumers and tell them what practices can be used to achieve the environmental protection purpose of recycling. Brand education to consumers on how to handle different components of packaging also helps them to assume some responsibilities. This can be regarded as the progress of a trend predicted last year, that is, brands tell their sustainable development story through packaging design. Super bold visual effect
In the period covered by the haze of the epidemic, people's demand for visual factors is very strong. Therefore, brands must stand out in physical stores, online stores and social media by vision. In order to do this, we can see that many brands start to use bold colors, fonts and patterns.
High quality glass products
With the increasing awareness of sustainable development of brands, whether on the shelves or on the Internet, we find that more and more brands use glass packaging. In order to add more highlights to the product, we can also see that many bottled soft drinks have turned to customized reinforced glass bottles, and at the same time, they have adopted very advanced detail processing and processing.
Accessibility and Inclusive Design
More inclusive packaging design is an effective measure to consolidate the position of the brand. The barrier-free design trend is now winning more attention and becoming a necessary choice for many brands.
Touch details
As we slowly recovered from the lack of direct contact during the epidemic, some brands began to pay attention to the details of touch, hoping to attract consumers through exquisite touch packaging. Therefore, packaging design has been added another dimension besides the visual dimension - touch, which opens a new packaging experience for more people.
Smart packaging upgrade
Brands are constantly looking for new ways to communicate and communicate with consumers. In recent years, smart and interconnected packaging has also increased sharply. As a relatively new trend, we have seen its continuous development and change in novel and exciting ways.
Packaging also needs to be "slimmer"
Environmental issues are becoming more and more important, so we are not only considering the recyclability and sustainability of materials, but also how to simplify packaging to reduce waste and save transportation costs.
Hand-painted graffiti
The packaging of hand-painted illustrations or handwritten notes is also increasing, which can evoke a personalized feeling and direct emotional communication with the brand. During the epidemic, many people resumed their hobbies of writing or painting to vent their feelings.
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